August, 2016

rj muna shoots oakley on the road to rio

To commemorate and celebrate the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, Oakley designed Green Fade—a special-edition eyewear collection in the Brazil-like green color. To shoot the new line, Oakley turned to RJ Muna.

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The vibrant green is an iconic color for Oakley. A symbol of innovation and high performance, it was also the color featured on the brand’s first performance product in 1980.

Almost 500 Oakley Olympic team athletes—including Swedish mountain biker Jenny Rissveds, American beach volleyball star Kerri Walsh Jennings, and British cycling great Marc Cabendish—can be recognized in Rio wearing the iconic green frames on and off the field of competition.

The Green Fade production is limited to only 100,000 pieces and each frame is hand-painted using a special coloring process. The collection consists of six performance products for competition and two lifestyle products.

 

shaun fenn’s lumber project

Shaun Fenn likes to keep a running list of personal projects to work on when the chance arises. Inspired by the images one might have from childhood of the lumber industry, Shaun traveled to the dense forests of northern Maine and along the California-Oregon border for his latest project titled simply, Lumber.

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In my free time, I like to try and tackle subjects that I’m personally curious about. In this particular story, I loved the juxtaposition of the gritty, industrial subject approached with a refined aesthetic,” Shaun says.

Shaun began the project inspired by classic images of lumberjacks settling the West, clearing old growth redwoods with saws and axes, but when he got into the project he discovered that as technology has changed a lot of industries, the lumber industry is no exception.

Instead of all those people going out and cutting these trees down, there’s a single person in a single operator that processes trees like a cook processes onions, just flies through these trees like you can’t believe. Picks them up like toothpicks and strips them in one stroke. One guy in a truck all night long, 24 hours per day,” says Shaun.

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In addition, the vocation has run into the global effort to preserve some of the more valuable “old growth” trees. The mills are being retrofitted to process smaller lumber because the larger trees are rare and thus protected.

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Our incredible forests are a treasure, but also a necessary resource which is a foundation for economic growth. The new lumber industry has a very production-centric process confined by a great deal of government regulation.” Shaun says.

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The images, in color and black and white, show the gritty side of the job—trucks slogging through the mud, machines processing wood, the breath of a single operator hanging in the night sky lit by a spotlight—as well as intimate portraits of the few men left who run the show and a close-up of a freshly cut tree stump, the rings telling the story of the tree’s brief life.

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Like an editorial approach, I shot what was there in front of me and enjoyed the process. The incredible smell of a freshly cut tree is timeless and enduring. And I found the amount of dedication and pride amongst the men and women who provide the lumber that we use throughout our daily lives, similarly inspirational.” reflects Shaun.

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He says a secondary goal of the project was to show that you don’t need to go to some exotic place to make beautiful and interesting photographs. “This is right here in the U.S. It’s not in Ukraine or China. I set out to create inspiring images around vocations and emotions right here at home. The personal challenge of creating interesting imagery around the “everyday” is super healthy for me.”

The project was shot in 2015. Early in 2016 he sent out a large mailer with a couple dozen images that best showcase the beauty he found in the lumber project.

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Personal projects help me to grow. They allow me to get into a subject intimately and tell a story. A very good exercise for the soul.” says Shaun.

matthew turley for sea island

Georgia’s Sea Island resort lies along one of most popular lengths of Atlantic coastline. Both the area and the resort are steeped in history. Howard Coffin of the Hudson Motor Company and his cousin A.W. “Bill” Jones founded the resort in the early 1900s. Sea Island gained popularity as a top resort after President Calvin Coolidge spent the holidays there, and has since hosted a number of dignitaries and members of elite society.

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Matthew Turley was recently tasked with updating the upscale golf resort’s imagery while staying true to its historical roots. Subjects on the shot list included the golf course, horseback riding on the beach, ocean vistas, and interiors. Matthew worked with The Richards Group of Dallas and Art Director Parker Bell and Creative Director Rob Baker were on site during the shoot.

Matt was a great fit for Sea Island because he knows how to bring life to his subjects in the moment and in camera. The personality and style of his work has an organic feel that separates him from photographers who over retouch, over edit, and over stylize. He’s great at finding the one element that should be the focus and brings it to life in a subtle way. He shoots the shot list, he knows the “needs,” but he also quietly looks for opportunities to shoot outside of that list. To be honest, some of my favorite shots he took weren’t even on the shot list.” —Art Director, Parker Bell

We were lucky to have a day and a half to walk around, scout, get a sense for the different aspects of the resort,” says Matthew. “Sea Island has lot of history. It goes back to the plantations and the days of early American colonization, which is pretty amazing. Our primary focus was to get modern images in the perspective of this very historic place.

Matthew says that because the project was very loosely concepted, it was a huge benefit to have writer Rob Baker on site. “He was able to come up with ad copy on the fly, so were able to react to what we were seeing instead of feeling forced into pre-existing concepts.

Rather than shoot the golf course, they shot the caddies under a vintage Rolex clock tower. “The shot of the golf course didn’t have to be the golf course. It’s been shot it’s what’s expected. So Rob came up with several different headlines he could use if we shot the caddies,” says Matthew.

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The team also shot a bag piper on the lawn, a fisherman casting a net, and kayakers exploring the waterways that lead into the Atlantic Ocean.

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Turley’s shot everything from Home Depot and Ram Trucks to Biltmore and Sea Island for me and I’ve never been anything less than thrilled with the results,” says Creative Director Rob Baker. “The fact that he climbs some of tallest peaks in the world or throws himself into the middle of unknown territories like Namibia speaks to his innate curiosity and problem solving gifts. There’s a small handful of photographers I would trust to nail a shot for me under any situation and Turley is most definitely on that short list.

A very big thank you to Rob, Parker and The Richards Group for another fantastic collaboration.