April, 2016

jim salzano and another collaboration with fcb

James Salzano says that every time Lauren Naima of FCB Health gives him a call, he gets excited because he knows it will be for something both interesting and challenging. The most recent project was for Takeda Pharmaceuticals U.S.A., Inc.’s Don’t Take Gout Sitting Down campaign.

The assignment was to shoot an unusual creative execution of people with gout who are normally tied to their favorite chair, ‘standing up’ to their affliction. The images would be used in print ads, on billboards, online, and in company brochures.

One of the challenges when you have this disease is how difficult it is to move around. Your chair becomes your prison,” says Jim. “This medication has been addressing this issue very successfully to get people up and out of their chairs.

10306501_Uloric_StandUpRevised_for_JIM (1)

The idea was to feature a person standing on their chair, dominating the prison they’re normally attached to. There were three scenes chosen; a backyard, an airport, and an auto repair garage.

Salzano’s team started researching locations that could satisfy all three scenarios. “We went to Florida in part because you can close down a whole portion of the airport for shooting. Finding the perfect location is part of the process that I love. That’s the fun part,” says Salzano.

10306501_Uloric_StandUpRevised_for_JIM (3)

The challenge was to figure out how to put an adult on a chair without crushing the chair. They finally shot the portrait with the model standing on a hard surface that replaced the cushion on the chair, and then shot the chair with the cushion separately. Very little post-production work was needed apart from marrying the cushion with the portrait.

10306501_Uloric_StandUpRevised_for_JIM (2)

The creative team included Lauren Naima as executive vice president and creative director, along with Senior Art Director Rebecca Park and VP Associate Creative Director Julia Glick. Thanks team for another fantastic collaboration.

 

 

annabelle breakey for patagonia provisions

Patagonia says the food you put in your body is a vital part of the outdoor experience. The Marin County, CA-based company started Patagonia Provisions to share some of the favorite foods they’ve experienced on their travels. “We aim to make the best product, cause no unnecessary harm, and perhaps most important, inspire solutions to the environmental crisis,” says Patagonia’s mission statement.

The company’s growing selection of organically sourced and responsibly produced food products include buffalo jerky, fruit and almond snack bars, and now three dried soups. They started with the tsampa soup, and were about to launch two more: black bean and green lentil. The company came to Annabelle Breakey via TDA Boulder to update the look of the packaging.

They wanted to let the flavors really shine; to make beautiful, artful compositions out of the ingredients in their soups. The concept was to deconstruct and get back to the source,” said Annabelle.

The original packaging used stock photography. Annabelle worked with San Francisco-based food stylist Karen Shinto to create three distinct compositions out of fresh ingredients on light boxes. “We wanted to create a harmonious composition that showed the vitality of each ingredient in a beautiful and modern way,” Annabelle explains.

© Annabelle Breakey

© Annabelle Breakey

Patagonia is a rock star company. Everything that goes into their products is good for the planet. I learned so much when I was working with them on this project and I just loved every minute of it. The client, Birgit Cameron, is so passionate about making the planet a better place to live. She’s doing it by offering better food choices. It was inspiring to work with them and really made me want to support them.” Annabelle says.

© Patagonia Provisions

© Patagonia Provisions

Thomas Dooley of TDA Boulder was the creative director for the project. Thank you Thomas and Birgit for an amazing project. We can’t wait for the next round.

 

ap 32

We are so proud to announce that Craig Cutler, Randal Ford, Jamie Kripke and RJ Muna have been included in American Photography 32. The jury chose 335 images from almost 9000 submissions. Here are the MCA winning images.

©Craig Cutler

©Craig Cutler

©Craig Cutler

©Craig Cutler

©Randal Ford

©Randal Ford

©Jamie Kripke

©Jamie Kripke

©Jamie Kripke

©Jamie Kripke

©RJ Muna

©RJ Muna