December, 2015

shaun fenn for sap

Tech giant SAP recently hired Shaun Fenn to shoot culturally relevant lifestyle photography for the company’s digital library in Colombia and China.

Shaun’s team photographed some 40 talent during the two-week shoot against a huge range of backdrops, from inside a swimming pool and a commuter train in Colombia, to the top of a skyscraper and the kitchen of a popular restaurant in Shanghai. The goal was to make every image look as though it happened naturally.

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The assignment came via art producer Mark Pepin at RAPP, who not only coordinated the effort, but according to Shaun was really instrumental throughout the job.

The team also included local producers who helped with language, logistics, and permitting—the team was shooting in a variety of urban places and needed access to iconic buildings and popular landmarks.

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986A3651MasterWorking on a global campaign for a company as large as SAP requires consistent imagery which can hold up across multiple platforms. We were focused on embracing different cultural environments while trying to stay true to the brand,” says Shaun. “I think with the help of a strong collaborative team approach we succeeded

Each country had such a beautiful aesthetic while presenting a fresh set of challenges. Shaun adds, “we were well prepared to maximize our shooting schedule and make sure we exceeded expectations.”

The first phase of this project produced over 100 images. The two sides are currently discussing where to shoot the second phase in the coming year.
A big thank you to Marc for the awesome project.

starbucks holiday 2015 by annabelle breakey

Who knew when Annabelle Breakey was shooting the holiday images for Starbucks, the red cups would become so controversial!

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Annabelle’s holiday images are literally all over the world! They are featured on the web and in Starbucks stores for Asia, The Middle East, North Africa and throughout Europe. The rich colors and gorgeous drinks make for very pretty, festive images. We had a blast, as always, working with the amazing Matt Peloza, Creative Manager at Starbucks. The stunning (and delicious!) drinks were styled by Robyn Valarik.

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rj muna for kitchenaid

When KitchenAid was planning the launch of the industry’s first ever line of black stainless steel appliances, they knew they wanted to do something different, both for their brand, and for the segment as a whole. The KitchenAid campaigns from the past few years had been more lifestyle and kitchen focused.

Digitas was in charge of designing and implementing the campaign that would celebrate and take inspiration from that black stainless steel—a task that fell to VP Director of Art Production Lisa Oropallo, Creative Director Shelley Elkins, and Senior Art Director Morgan Weiner.

RJ Muna, known for his dramatic work with both automobiles and the human figure, was chosen to photograph the all-new collection, which is also KitchenAid’s first to be introduced globally.

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What drew me to RJ for this job was that this is a very specific product,” says Lisa. “He has such a beautiful way of working with cars and doing black on black that he seemed like the perfect photographer for the black stainless steel.

KitchenAid Senior Brand Experience Manager Beth Robinson says black stainless steel beautifully showcases the brand’s latest design elements, including satin textured stainless steel handles, chrome inlaid frames and unique brand medallions.  “Major appliances are the anchor pieces of a kitchen, and their color and design contribute largely to the overall look of the space,” she says.

To highlight the new surface, we wanted something really sexy that would speak to the black,” says Morgan. “For obvious reasons, RJ’s work really stood out to us. His photography is truly professional and so stunning. We were honestly lucky to work with him.

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The print ads have been placed in a number of top food and design magazines including Food & Wine, Bon Appetit, House Beautiful, and Elle Décor, as well as on the web. Early figures show incredibly positive results across the category. “It’s breaking all of the benchmarks,” says Morgan.

The campaign will likely run into the second quarter of next year. A big thank you to Lisa, Shelley and Morgan for the fun project!