November, 2015

margaret lampert bridges the generation gap

Margaret Lampert has long been known to capture kids in their most candid moments. But after years of being asked by clients to shoot adult subjects with the same authentic, organic approach she has with kids – we are thrilled to share her latest collection of work.
1
My lifestyle photography continues to stand apart in that subjects are never superficially posed or obvious.  Instead, people are captured in a precise, real moment that tells an intricate story.  The expressions of adults – whether joyous or reflective or mischievous – are instantly relatable.” says Margaret.
14
BobSquare
In this latest body of work, Margaret bridges the generation gap and captures a whole new range of ages in her subjects.  Every image evokes a feeling or a mood and draws us in to make us want to know more.
Of course, Margaret continues to shoot babies, kids and teens in her singularly engaging and genuinely pure way, rounding out the generations in our updated Lifestyle gallery.
6
4

jim salzano and the ‘ultimate men’s health guy competition’

More than 800 fit and fascinating guys took part in the second annual Ultimate Men’s Health Guy competition, which was sponsored by Kenneth Cole MANKIND Ultimate and Isopure. The goal is to identify a man who not only embodies a healthy lifestyle and a healthy outlook on life, but someone who is also socially-conscious and contributes positively to their community. A group of judges choose the five finalists, then the editors choose the winner, while readers get to vote online for their favorite.

To celebrate the announcement of the winner, the magazine made a last minute decision to shoot portraits of each of the five finalists during an event at a Kenneth Cole store in Manhattan. With barely a week’s notice, Men’s Health called on photographer James Salzano“They wanted a quick shot of each contestant and I decided to try a few lighting variations and the AD/CD, Jeff Griffith, liked the idea.” 

The shoot included winner Tim Boniface, a former banker who decided to re-order his priorities after 9/11 and become a firefighter in Lexington, KY. “I show up on the worst day of people’s lives and try to make things better. I sleep better knowing I’m helping people,” he told the magazine. The other four finalists were Omari Gray, Danny Farrar, Adam Wheeler, and Aydian Dowling—the readers’ overwhelming choice.

It was a really interesting shoot with five fascinating and very different charactersEspecially Aydian Dowling who is a transgender man,” says Salzano. “There was also a veteran who survived a suicide attempt and is committed to helping other veterans,along with another contestant who works with inner city kids and has eight kids himself, and an Olympic medalist. I don’t know how they were able to choose one, with such a rich field of incredible choices” says James.

The project was directed by Men’s Health Art Director/Creative Director Jeff Griffith.

360509

annabelle breakey for hidden valley ranch

When Hidden Valley Ranch partnered with Top Chef’s Tom Colicchio on a new social media campaign to cut down on food waste, they asked photographer Annabelle Breakey to create an image that shows how beautiful ugly veggies can be.

Colicchio encourages consumers to shop smarter, turn dinner leftovers into tasty breakfasts or lunches, and most importantly, not to discriminate against less-than-perfect produce.

abreakey-hvr-uglyfamily

Hidden Valley’s campaign is called Taste Not Waste. Every time someone shares a photograph of “ugly” vegetables on FacebookTwitter, or Instagram using the hashtag #TasteNotWaste, the company will donate $1 to Great Nations Eat toward spreading the word about food waste in America.

Annabelle worked with Creative Director Shane Greenwood of the Clorox Company (HVR’s parent company) to create the photograph, which is headlining the campaign on Hidden Valley’s website and social media channels.

Almost 40% of the food produced in the U.S. ends up in a landfill, which creates dangerous methane gas; according to the Environmental Protection Agency methane is methane is 21 times more potent than CO2 as a greenhouse gas. Some of that food is thrown away as leftover dinner scraps, other food goes bad because it’s not stored properly, and the vast majority of the food we waste in the U.S. doesn’t even make it to the grocery store because it’s bruised, misshapen, or oddly sized.

It’s not just food that’s not being eaten—food waste is actually bad for the planet. I think it’s a really wonderful thing to bring awareness to this issue, not only for the industry, but for the planet as a whole,” says Annabelle.

abreakey-hiddenvalleyranch-homepage