August, 2015

shaun fenn for NRG

When Godfrey Q creative director Elena Coco needed a photographer to shoot a series of emotional images for a billboard and advertising campaign for energy giant NRG, she turned to Shaun Fenn.

The message NRG wanted to communicate was that they are helping consumers pay less for energy in order to have money for important things,” says Shaun. “They felt the emotional thread consistent in my work was a good fit.

The project was shot on location at an abandoned hospital in Los Angeles. They looked at several potential locations, but needed one that offered a variety of shooting options but was also authentic with the right color palate.

At the same time, Shaun also captured motion footage. “The way I like to work is to really focus on the still frame, get it dialed in, and then utilize all the resources—the location, the stylist, everything that’s already there—to shoot the motion component.

We wanted to not only make the images emotional, but also aspirational. The layouts were very clean and needed to be a quick read for outdoor use. Our goal was to make every day moments strong and soft at the same time.

A big thank you to Bridgette Potter and Elena Coco from Godfrey Q for the opportunity and to Paige Dorian Productions and the rest of our stellar crew.






jim salzano’s personal project, part 1

When Jim Salzano was concepting for a new personal project in which he could combine still photographs and motion, he started to look into women’s professions that have been traditionally reserved for men. He found a boxer, a butcher, and a construction worker.

I was looking for a topic that was not only visually interesting but socially relevant,” says Jim.

The series was launched earlier this month with a video featuring professional boxer Patty Alcivar. Jim found Patty via a recommendation from Men’s Health Creative Director Jeff Griffith; the magazine had profiled her in a series featuring urban athletes and Jeff thought she’d be a good candidate for the project.

Jim says that as he started a dialogue with Patty, he learned she was also a survivor of child abuse and views her boxing as empowering therapy. “I consider myself a fighter. I’ve had many challenges in my life, and that’s what motivates me,” Patty says.

Realizing a project like this is not as simple as finding a subject and turning on the camera; Jim was supported by a number of people and organizations. His former first assistant and favorite collaborator John Engstrom, now the owner of Scheimpflug Digital in New York City, provided the equipment and served as a second director of photography on the project. Engstrom also helped implement an agreement with Broncolor for use of their new Para 330FB light.

Trinity Boxing Club in Manhattan generously provided the space to shoot.  Long-time business partner Ray Benjamin edited the piece, Jim Farmer provided the sound design and Ellen Salzano scripted the narrative. Jim says everyone on the team has been extremely supportive, and he looks forward to completing the next two projects with the construction worker and the butcher. If everything falls into place, he could add several additional professions turning it into a much longer term project.